Apex Web Solutions — Technical SEO Audit and Fixes

Industry:

SaaS / B2B

Location:

Austin, TX

Services:

Technical SEO Audit; Site Speed Optimization; Crawlability Fixes

Duration:

3 Months

The Challenge

Apex experienced progressive declines in organic sessions and keyword visibility after a major product launch. Server logs showed frequent 5xx errors and redirect chains; Google Search Console flagged indexation anomalies and a rising number of soft-404s. Slow server response and unoptimized assets produced poor Core Web Vitals, which compounded ranking drops for competitive product pages. The combination of crawlability issues and performance problems prevented new content from being discovered and ranked.

Strategy & Execution

Full technical crawl and log analysis to map redirect chains, identify orphan pages, and quantify crawl budget waste.

Server and CDN tuning including HTTP/2 enablement, gzip compression, and cache-control headers to reduce TTFB.

Front-end optimizations: lazy-loading images, critical CSS inlining, deferred JavaScript, and image format conversion (WebP).

Indexation hygiene: canonicalization strategy, robots.txt corrections, sitemap pruning, and removal of low-value thin pages.

Monitoring & governance: implemented automated crawl reports, set up alerts for spikes in 4xx/5xx errors, and trained the product team on release-checklist items to avoid regressions.

Results

Crawl errors reduced by 95% within six weeks.

Largest Contentful Paint (LCP) improved from 5.8s → 1.9s.

Organic sessions increased +38% in three months.

Indexed pages with valid status increased +22%, enabling broader content discovery.

Outcome

Technical remediation restored reliable crawlability and performance, which unlocked the site’s ability to rank new and existing content. The engineering and SEO teams adopted the monitoring playbook, preventing recurrence and enabling sustained organic growth.

Industry:

SaaS / B2B

Location:

Austin, TX

Services:

Technical SEO Audit; Site Speed Optimization; Crawlability Fixes

Duration:

3 Months

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