Bloom & Co. Cosmetics — Social Media Ads (Brand Awareness to Sales)

Industry:

Beauty Retail

Location:

Los Angeles, CA

Services:

Meta Ads; Creative Production; Funnel Strategy

Duration:

6 Months

The Challenge

Bloom & Co. struggled with low brand recall and underperforming product launches on social platforms. Creative assets were inconsistent, and the funnel lacked a clear path from awareness to purchase.

Strategy & Execution

Funnel segmentation: awareness campaigns with broad reach, consideration with product demos, and conversion with limited-time offers.
UGC and influencer clips: scaled authentic short-form video assets to increase relatability.
Systematic A/B testing of headlines, thumbnails, and CTAs to identify top-performing creative hooks.
Pixel and event optimization to improve lookalike audience quality and conversion tracking.
Creative library governance to reuse high-performing assets across campaigns.

Results

Ad recall lift measured at +22%.
Sales attributable to social increased +58%.
CPA for product launches decreased 31%.

Outcome

A structured funnel and consistent creative strategy turned social spend into predictable product sales and created a reusable creative library for future launches.

Industry:

Beauty Retail

Location:

Los Angeles, CA

Services:

Meta Ads; Creative Production; Funnel Strategy

Duration:

6 Months

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